iHeart Media

iHeartMedia Rumba 106.1 Launch Activation – Philadelphia

Walls for Justice partnered with iHeartMedia to help launch the new Latin radio station Rumba 106.1 during a major concert event. The activation took place during the opening of the event and engaged over 10,000 fans through interactive art and promotional experiences.

Walls for Justice designed a large-scale photo mosaic experience, interactive photo opportunities, and promotional art activities that encouraged fans to participate while celebrating the launch of the new station. The activation created a vibrant and memorable experience that connected the radio station with the community in a creative and meaningful way.

By combining art, branding, and audience participation, the project demonstrated how creative activations can engage large audiences and strengthen connections between organizations and the communities they serve.

Artists: Jamee Grigsby –

Samuel Rodriguez – Photo Mosaic